Our Ethos

half british – luxury essentials, redefined

Growing up in Peru, alpaca was part of daily life. Later, moving to the UK, I discovered how much people here value quality, heritage, and things built to last.

half british is my way of bringing those two worlds together: the world’s finest natural fibres, refined through a distinctly British lens.

The name is more than a label. It’s the philosophy:

One half is the fibres — carefully sourced from the best places in the world.

The other half is the British influence — timeless design, quiet refinement, and things built with dignity.

We live in a time of fast everything. half british is about slowing down, choosing better, and creating essentials you’ll return to again and again.

This journey begins with socks — an everyday essential, reimagined in the finest fibres. But it won’t end there. half british is here to redefine luxury essentials for modern life.

— Seb, Founder