Our Craft
Luxury starts with the fibre
At half british, everything begins with the raw material. We believe true quality can’t be faked — it comes from sourcing the world’s finest natural fibres, then shaping them into timeless essentials with uncompromising attention to detail.
Alpaca
Soft as cashmere, warmer than wool, and more durable than either.
Alpaca fibre has been prized for centuries for its unique properties:
Thermal regulation — warm in winter, cool in summer.
Low pilling — keeps its look and feel, wear after wear.
Hypoallergenic — contains no lanolin, making it gentle on skin.
It’s the fibre that inspired our first chapter — the everyday sock and the lounge sock.
Wool
A cornerstone of timeless style.
Wool is breathable, resilient, and versatile. It adds structure and strength to our essentials while maintaining comfort. For us, it represents the perfect balance of performance and tradition.
Why It Matters
Luxury isn’t about excess. It’s about doing fewer things, better.
By choosing noble fibres and focusing on essentials, we create products that age beautifully and stay with you longer. It’s practical luxury, rooted in responsibility.
The Journey Ahead
Our focus on fibres doesn’t stop at socks. Each future piece will honour the same principle: start with the best materials, and design them to last.
half british is building a collection of modern essentials that prove true craft is timeless.